10 Website Mistakes That Are Costing Service Businesses Customers (and How to Fix Them)

Your website is often the first impression a customer has of your business — and in today’s world, that impression can make or break a sale. Unfortunately, many service-based businesses unknowingly drive customers away with common website mistakes.

Here are 10 that cost you customers:

1. Not mobile-friendly.
2. Slow loading speed.
3. No clear “Call Now” or “Book Online” button.
4. Outdated design.
5. Missing contact details.
6. No local SEO (you won’t show up in Google searches).
7. Broken links or errors.
8. Poor quality images.
9. No customer reviews or testimonials.
10. No SSL security (shows “Not Secure” in browsers).

The good news? These issues are fixable — and fixing them means more leads, more calls, and more revenue.

👉 At PettersonWebDesign, we specialise in building conversion-focused websites that avoid these costly mistakes and help service businesses grow.

Ready to upgrade your site?